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“My name is my name”

5 May, 2013

Possibly NSFW for language, depending on your melon-farming place of employment, I suppose:

Anyway, a well-meant correction made to proofs of a recent paper has reminded me of the following nicety.

The following information is provided to meet the requirements of HEFCE:

The legal name and address of the University are:

The University of Newcastle upon Tyne
King’s Gate
Newcastle upon Tyne

Since February 2006, the University has adopted the trading title of Newcastle University.

This was first pointed out to me by Antony Mee, a contemporary at Newcastle. (I’ve never understood why the original name was deemed a “defective brand”, and in any case, it just invites confusion for some of us with this University of Newcastle.)

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